Marketing

Optimize your customer reinvestment with automated segmentation, execution, customer journeys and analysis which tests, proves and monitors your marketing and reward strategy.

Our team are experts in all aspects of gaming, but we excel in campaigns, promotions, customer journeys and marketing analytics.  Building on comprehensive, accurate, real-time customer profiles, we will help you to automate all aspects of your marketing, rewards, gamification and, continuously improving your targeting, segmentation and reward sizing.

Our campaign automation tools will help you to create reward frameworks that learn, evolve and measure ROI.  Real-time campaign rules will deliver the right messages and offers to your customers at the right time.

Your team will monitor performance metrics and orchestrate the campaign strategy. We will manage the execution, data capture and analytics:

  • Customer Journeys Influence customer behaviour
  • Segmentation Group your customers by common characteristics
  • Communications Email, SMS/RCS and in-app messaging
  • Campaigns Real-time targeted offers and communications
  • Promotions Real-time bonuses at the point of play
  • Analytics Measure ROI and optimize your budget

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